Archive for the ‘Gender’ Category

I get a lot of petitions from Change.org and I’m not sure how effective they are but I appreciate the role the play in bringing issues to my attention. It’s not as if I didn’t know that toy-makers make stupid toys for girls, but this one hit a little close to home as LEGOs were some of my favorite toys growing up.

This is a LadyFig, apparently. I'm sure she is brushing her hair before she goes to present at an international conference on human rights.

After 4 years of marketing research, LEGO has come to the conclusion that girls want LadyFigs, a pink Barbielicious product line for girls, so 5 year-olds can imagine themselves at the café, lounging at the pool with drinks, brushing their hair in front of a vanity mirror, singing in a club, or shopping with their girlfriends. As LEGO CEO Jorgan Vig Knudstorp puts it, “We want to reach the other 50% of the world’s population.”

From the Change.org petition letter.

My brother and I had an ongoing cast of LEGO characters. They were all space explorers and all male, but only because it wasn’t possible for a LEGOnian to wear both a space helmet and one of those pop-on hair-dos that indicated femaleness –an incarnation of an issue that I continue to confront.

Space... man? Who cares?

To be fair, my brother was much better at constructing spaceships and bases but he was also almost three-years older than me and now, as an adult, is an aerospace engineer at NASA. I like to think I contributed a great deal to the plot of the crew’s adventures and to character development. Our spacemen had occupations such as chemist and engineer and I don’t recall ever feeling that a vanity or jacuzzi was missing from our expeditions.

Click here to sign the petition to tell LEGO that these “girls” toys are dumb and offensive.

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